2016
Quality over volume
Founded with a deliberate decision to do fewer moves well rather than chase market share. That choice set the culture.
About Florette · Founded 2016, Kuala Lumpur
Our History
Florette Relocation has been handling domestic and international moves from Kuala Lumpur since 2016. This is the story of how a small KL Sentral team grew into a company that has completed 1,000+ moves across 14 countries — without changing the founding brief.
2016
Founded in KL
1,000+
Moves completed
25+
Fortune-500 clients
14
Countries served
The founding brief
Started in 2016 with one clear brief
Florette Relocation was founded in Kuala Lumpur in 2016. The team started small — a handful of coordinators and field staff based at KL Sentral — with a brief that has not changed: do fewer moves and do them well.
The Malaysian moving market in 2016 was busy and fragmented. Most operators competed on price and volume. Florette chose a different model from the start — one that prioritised written quotes, named accountability, and a consistent packing standard across every job, domestic or international.
That founding choice shaped every decision that followed. When the bonded warehouse opened in 2018 it was built to a professional standard, not a minimum viable one. When the company restructured in 2020 it doubled down on the single-PM model rather than automating enquiries or adding sales layers. The brief has not changed because the results have not required it to.
2018
Bonded warehouse
10,000 sq ft in Klang, built to professional standards with 24/7 CCTV, fire suppression and chain-of-custody access.
2020
One PM, every move
Restructured around a single named project manager model. No handoffs between departments once a move is confirmed.
How the model evolved
The single-PM model: why it exists and what it changed
Most moving companies hand a client between sales, operations, and customer service. By 2020 Florette had seen enough of what that model costs clients to do something about it.
One accountable person
From the first survey to the last box delivered, one named project manager owns the engagement. Clients do not re-explain their situation at each stage.
Written, itemised quotes
Every move is quoted in writing with a line-by-line breakdown. The PM who scoped the move is also the one who defends the quote if anything changes.
Framework agreements
Corporate HR teams running recurring moves get locked pricing and a dedicated PM across the contract period. No re-quoting every time an employee relocates.
Weekly status reports
On corporate and group engagements, the PM sends structured weekly updates. HR teams can report back to leadership without chasing the moving company for information.
Five milestones
Florette Relocation: a timeline from 2016
Each milestone reflects a deliberate operational choice — not a reaction to market pressure, but a decision about what kind of company Florette should be.
Corporate track record
Group moves and Fortune-500 clients
By 2022, Florette had run a 25-employee group relocation for Biocon Malaysia and a 12-employee move for Reliance Malaysia within the same calendar year. Both were managed by a single project manager, with weekly status reports and locked framework pricing throughout.
Those moves demonstrated something the team had always believed but needed the scale to prove: the single-PM model works just as well on a 25-person group as it does on a single-bedroom studio. The complexity is higher, the documentation is heavier, but the accountability structure stays exactly the same.
Today Florette works with 25+ Fortune-500 corporate clients and handles diplomatic and embassy moves alongside individual expat families. The same written quote, same PM, same Berjaya Insurance Berhad All Risk cover applies to every engagement regardless of size.
25
Biocon Malaysia
25-employee group relocation managed end-to-end under a single project manager with framework pricing.
12
Reliance Malaysia
12-employee group move completed in the same year, same model, same written documentation standard.
25+
Fortune-500 clients
Active corporate framework agreements with more than 25 Fortune-500 companies across the roster.
Built infrastructure
Two facilities. No shortcuts.
Florette operates from two fixed facilities: the Kuala Lumpur head office and the bonded Klang warehouse. The same people, same materials, and same packing standards across both.
KL Sentral head office
All coordinators, sales, documentation, and project managers operate from the KL head office. Clients talk to people in one building.
10,000 sq ft bonded warehouse
Klang bonded facility with 24/7 guards, CCTV, fire suppression, and climate-controlled space. Short-term renovation gaps to long-term archive storage.
Berjaya All Risk insurance
Transit insurance through Berjaya Insurance Berhad is bundled into every move by default. Coverage is declared-value, with exclusions explained upfront in writing.
Port Klang & PTP sailings
FCL, LCL and groupage containers depart via Port Klang and Port of Tanjung Pelepas. Customs handled at origin and destination through established partner agents.
Common questions
Frequently asked questions about Florette's history
When was Florette Relocation founded?
Florette Relocation was founded in 2016 in Kuala Lumpur. The company started as a small team based at KL Sentral, focused on domestic and international moves within Malaysia.
Where is Florette Relocation headquartered?
Florette Relocation is headquartered at Level 35-02, QSentral 2A, KL Sentral, Kuala Lumpur, Malaysia. The bonded warehousing facility is located separately in Klang, Selangor.
What changed when Florette restructured in 2020?
In 2020, Florette restructured its operations around a single project manager model. Every client engagement is now owned by one named PM from the initial survey through to delivery, eliminating handoffs between sales, operations, and customer service teams. Corporate framework agreements with locked pricing were also introduced at the same time.
Has Florette handled large corporate group relocations?
Yes. In 2022, Florette completed a 25-employee group move for Biocon Malaysia and a 12-employee move for Reliance Malaysia within the same year. Corporate framework agreements are available for HR mobility teams running recurring moves, with locked pricing across the contract period.
Which countries does Florette Relocation serve?
Florette serves 14 countries with regular FCL, LCL and groupage sailings from Port Klang and Port of Tanjung Pelepas. Key routes include Malaysia to India, Singapore, Australia, UAE, UK, Europe, and the USA. Destination customs clearance is handled through established partner agents at each port.
Who are the directors of Florette Relocation?
Florette Relocation is led by Directors Anoop Kumar and Rohini Harikrushnan, both based at the Kuala Lumpur head office. Day-to-day operations are overseen by Operations Manager Lijin Stellarge.
Explore further
More about Florette
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